Tag Archives: photo studio

I got a Lolita makeover in Harajuku, Tokyo

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Inside the “Alice in Wonderland” book at Maison de Julietta in Harajuku, Tokyo. SCREAMfmLondon

If you’ve ever wondered what it feels like to be an adorable porcelain doll, Maison de Julietta in Harajuku, Tokyo has a solution for you.

Maison de Julietta is a small shop on the bottom floor of the LaForet Department Store that offers guests a “Harajuku Lolita Experience.” The experience includes a head-to-toe makeover featuring Lolita clothing, hair and makeup, followed by a professional photoshoot in the “Alice in Wonderland”-themed photo studio.

Maison de Julietta’s official spokesmodel is Misako Aoki. Misako is a well-known Lolita model and a government-appointed Japanese Kawaii Ambassador, which, yes, is a thing. So, you know that this shop is pretty legit.

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Lolita fashion at Maison de Julietta. SCREAMfmLondon

LaForet is filled with impressive and trendy boutiques selling all the latest fashion and accessories — from Lolita styles and beyond. The Maison de Julietta boutique is fully stocked with the biggest, most deluxe Lolita brands there are: Metamorphose, Angelic Pretty, Alice and the Pirates. My Lolita outfit was comprised mostly of pieces from Baby, The Stars Shine Bright — a popular brand that typically retails around $300-500 for just one jumper skirt.

The base price for a Lolita experience is 9,980 JPY (about $84), but there is an additional charge for adding a wig (1,500 JPY), false eyelashes (500 JPY) or an undershirt (200 JPY). Included in the package are three professional photographs from your shoot — any additional copies you want to save will cost 1,000 JPY each.

I recommend going all out with the wig and the eyelashes because YOLO, when in Rome, etc. Once you make your selections, the adventure begins.

“Do you know ‘kawaii’? You’re going to be hearing it a lot today.”

“First, you’re going to pick out a dress!” said one staff member, gesturing toward the impressive rack of clothing in one corner of the shop.

“Are you going to help me?” I asked weakly. I didn’t know the first thing about putting together a coordinate. I didn’t really know anything about Lolita in general, aside from the fact that it looked cute and fun.

I also didn’t feel particularly confident that I was going to be able to squeeze my entire self into these delicate, cutesy outfits. I expressed this concern, and she waved me off, assuring me that the clothes would fit and, if not, they just wouldn’t zip it up all the way and would take photos from the other side. I was lowkey discouraged by that prospect: it didn’t seem very Lolita to be walking around with your zipper hanging open, but what can you do?

I selected a bouncy pink dress with lots of lace detailing and an undershirt with delicate bell sleeves. (“All the foreigners pick this dress!” the staff member told me.) She helped me find matching glitter socks and chunky pink heels, and then sent me to change.

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(✿◠‿◠). SCREAMfmLondon

To my surprise, the dress fit! It was a Harajuku miracle. But I cannot say the same for the undershirt, which would not at all button over my chest. However, the jumper ends up covering everything but the sleeves, so it didn’t really matter. Add several layers of petticoats, fluff, and you’re all set.

Finally, I emerged! They told me I was wearing it wrong, so I slunk back to the changing room to fix it. Finally, I reemerged!

The next step is hair and makeup. The artist worked her magic on me with various blushes, glosses and, of course, the false lashes. I wish I had been paying more attention to her process, because this was the best my makeup has ever looked in my entire life.

After makeup, I picked out a dark, curly wig. I was very wary of this step, but they reassured me that I could take it off if I felt weird. And I definitely did feel weird: I laughed hysterically at how goofy I looked when I first put it on. But once it was styled into cute pigtails and topped with a pink bonnet, I had started to feel comfortable in my new skin.

I sat in the makeup chair and took more selfies in a few minutes than I had in the past few years.

“I thought you said it looked weird,” said one staff member, checking in on me after a while.

“Yeah, I did. But now I’m feeling it.”

“Yeah, but now I’m feeling it.”

Eventually, it was time for the grand finale: the professional photo shoot. The photographer was very skilled and had his shoots down to a science. He told me exactly where to stand, how to pose, and what props to hold. It put me at ease since I felt extremely awkward the entire time.

Honestly, I was having the time of my life just standing around wearing the outfit. I don’t particularly enjoy being photographed, but a Lolita’s gotta do what a Lolita’s gotta do.

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(ノ◕ヮ◕)ノ*:・゚✧. SCREAMfmLondon

I was perfectly alright with only getting to keep three photos from the shoot. I knew that if we took 100 photos, I’d probably only like three of them.

And guess what! I only liked two of them. My selfies turned out way better. In all the professional photos, I have this highly skeptical look on my face; you can almost hear me asking, “Are you sure this is going to look cute…?” through the lens.

When the shoot was finished, I was very reluctant to change back into my street clothes and undo the transformation. I was amazed at how cute and comfortable I felt in the Lolita look. I wanted to wear it all day, and the next day, and every day after that.

Maison de Julietta’s Lolita experience was the most fun I had in Japan. The staff was sweet and helpful (you even get a little Lolita sugar cookie on your way out the door!), the clothes were darling, and the whole experience was a blast. I highly recommend this to anyone who wants a unique taste of Japanese culture.

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(◡‿◡✿). SCREAMfmLondon

SMTown: Studio and dance class

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The studio on the fourth floor of SMTown at COEX Artium, guarded by Jonghyun. SCREAMfmLondon

SMTown Studio: Music Video, Photo, Recording, Hair & Makeup, Vocal, Dance, Dress

As you ascend to the top floors of SMTown at COEX Artium, the services become more deluxe. While you can purchase k-pop merchandise on the second floor, you can actually star in a k-pop music video on the third!

At the SMTown Studio, fans can be professionally styled with SM-approved costumes, hair and makeup; trained to create an audio recording of their favorite song; taught the corresponding dance moves; photographed and photoshopped to their hearts’ content; and filmed in a duplicate of their favorite music video. It honestly all looks like a ton of fun — especially if you have slight delusions of grandeur and a lot of money to blow.

The SMTown Studio packages range in price from about $30 (for a simple tour of the space and a commemorative photo) to $500 (for a two-hour video recording session). Most packages hover around the $100-200 range. A one-hour, one-on-one dance class costs about $100 (while a group class is around $80). A one-hour vocal training and recording session is $150, and it costs $200 (and, apparently, one and a half hours) to have your hair and makeup done.

I took a tour of the studio space that culminated in a one-hour dance class.

The tour begins at the makeup station, where marble tables are piled high with rows upon rows of blush, eye shadow, brushes and more. The walls are all covered with mirrors and “the best selfie lighting ever” (their words — not mine). I do not doubt, though, that SM Entertainment’s makeup artists could work some serious magic on us all with their superior beauty knowledge. It’s a tempting package, for sure.

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SMTown photo studio. SCREAMfmLondon

Behind the makeup station is the photo studio. It’s a pretty cavernous room decorated with yet-unreleased photos of SM artists for the guests to ogle. If you’re a fan of photoshoots, I’m sure this is a good one. I am not a fan of photoshoots, but they took a few photos of me anyway — and specified which way I should stand to make it easiest to photoshop.

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Some of TVXQ!’s costumes on display at SMTown. SCREAMfmLondon

My favorite stop on the tour is the wardrobe area. It’s a beautiful room full of costumes SM artists have worn onstage or at special events, all grouped by band and labeled with the individual members’ names. It was amazing to see these outfits up close and to examine all the details: every epaulette on SHINee’s jackets, every rhinestone on TVXQ!’s sleeves. Everything is so pristine, except for the scuff marks on the fabulous shoes. I loved it so much.

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The hard-working shoes of a k-pop star. SCREAMfmLondon

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SHINee’s outfits on display at SMTown. SCREAMfmLondon

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So much beautiful crushed velvet. SCREAMfmLondon

Next, we visited the vocal recording rooms. Allegedly, the rooms are really, really used by actual SM artists. This was emphasized many, many times during the tour. There are a number of different recording booths equipped with what is supposed to be the best, most advanced audio recording technology out there. I would not know the difference, so I’ll have to take their word for it.

From there, we journeyed through the hallways to the music video studio. The room is divided in two halves: EXO’s “Growl” on one side and Girls’ Generation’s “Gee” on the other.

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Music video set for EXO’s “Growl.” SCREAMfmLondon

This room was a little awkward for a few reasons. First, there were quite a few people sitting right in the middle of it doing some work on their computers while we’re just traipsing around, taking pictures of stuff.

Also, I happened to be there not long after Tao officially announced his departure from EXO and his subsequent lawsuit against SM Entertainment. It was a little too obvious that his name had been hastily painted over on a few of the walls while it still appeared on others. Awkward.

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Tao’s name hastily painted over at bottom right. SCREAMfmLondon

Once we departed from there, it was time for our dance lesson led by a professional SM choreographer. We stashed our belongings in fire engine red lockers that read “DREAMS COME TRUE” across the front and took our places to learn the dance for EXO’s song “Call Me Baby.”

The pace of the dance was very quick, but the instructor was patient and helpful. One hour was not enough time for any of us to master any of that, but we worked hard, and it was a blast. It seemed to go by very quickly, especially since a lot of time was taken when cameramen came in to record our practice and interview a few of us (including me, for some horrifying reason) about our interest in k-pop.

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Inside the SMTown dance studio. SCREAMfmLondon

It was a great class, though, and I was sad to leave. I could definitely imagine spending hours every day trying to perfect those dance moves, if I only could afford it.

The SMTown Studio experience was an interesting one. To be honest, the studio tour is a little boring and doesn’t offer much beyond selfie ops (and not very spectacular ones at that). I would recommend heading straight for your area of interest (singing, dancing, fashion) to maximize your enjoyment of the studio.

Check out my guide to SMTown’s SUM Celebrity Shop and LIVErary Café here.
Check out my guide to SMTown’s 3D printing theater here.